A Great
World Cup!Thanks Boys (Team)! Thanks Klinsi (Coach)!
Thanks Franz (Organizer)!
This
is how Germany
won the World Cup of Internal Branding - being proclaimed "World
Champion of the Hearts" by their fans.
"From
Humourless to Carefree in 31 Days. The 2006 FIFA World Cup changed both the
Image and the Character of Brand Germany"(TIME Magazine)
And turned a Nation of Brand Pessimists into a Team of Brand Evangelists
with such overwhelming Success that Germany
now holds the most valuable Country Brand in the Nation Brand Index (NBI),
Consumer Confidence is at a 27-year high, Unemployment has dropped by 29%, Tourism
Bookings have increased by 31% - and Germany is experiencing a Baby Boom!
